January 6, 2025

PERCENTAGE OF COLLEGES ATTRIBUTING DIFFERENT LEVELS OF IMPORTANCE TO FACTORS IN ADMISSION DECISIONS

PERCENTAGE OF COLLEGES ATTRIBUTING DIFFERENT LEVELS OF IMPORTANCE TO FACTORS IN ADMISSION DECISIONS

PERCENTAGE OF COLLEGES ATTRIBUTING DIFFERENT LEVELS OF IMPORTANCE TO FACTORS IN ADMISSION DECISIONS: FIRST-TIME FRESHMEN, FALL 2023 
N Considerable Importance Moderate Importance Limited Importance No Importance

High school grades in college prep courses

185

76.8

15.1

4.9

3.2

Total high school grades (all courses)

185

74.1

18.9

5.4

1.6

Strength of high school curriculum

185

63.8

22.7

10.3

3.2

Positive character attributes

184

28.3

37.5

18.5

15.8

Essay or writing sample

185

18.9

37.3

26.5

17.3

Student’s interest in attending

185

15.7

27.6

25.4

31.4

Counselor recommendation

185

11.9

40.0

27.6

20.5

Teacher recommendation

185

10.8

40.5

28.1

20.5

Extracurricular activities

185

6.5

44.3

30.8

18.4

High school class rank

183

5.5

22.4

43.2

29.0

Admission test scores (ACT, SAT)

185

4.9

25.4

38.9

30.8

Portfolio

185

4.9

10.8

24.3

60.0

Interview

185

4.3

8.6

32.4

54.6

Work

185

2.2

30.8

40.0

27.0

State graduation exam scores

185

1.6

6.5

18.4

73.5

Subject test scores (AP, IB)

185

1.1

22.2

25.9

50.8

Do the top factors in admission decisions vary by type of college?

Across all four-year colleges surveyed, high school grades and strength of high school curriculum are uniformly rated as the most important factors. However, some differences were found between public and private colleges in the level of importance given to the following factors:

  • high school grades in college prep courses
  • strength of curriculum
  • class rank
  • positive character attributes
  • the essay or writing sample
  • the interview
  • work
  • extracurricular activities
  • counselor and teacher recommendations
  • student’s interest in attending the institution.

How has the importance of admission factors changed over time?

The Fall 2023 survey represents  first data collection since the start of the COVID-19 pandemic and subsequent wide-spread adoption of test-optional or test-free admission policies. As expected, the importance of test scores has substantially declined, while grades and strength of curriculum have remained of top importance.

PERCENTAGE OF COLLEGES ATTRIBUTING “CONSIDERABLE IMPORTANCE” TO FACTORS IN ADMISSION DECISIONS: FIRST-TIME FRESHMEN, FALL 2012 TO FALL 2023 
2023 2020 – 2022 2018 2017 2016 2015 2014 2013 2012

High school grades in college prep courses

77%

73%

71%

77%

   —

79%

82%

82%

Total high school grades (all courses)

74

75

81

77

   —

60

52

50

Strength of high school curriculum

64

62

51

52

   —

60

64

65

Essay or writing sample

19

23

17

19

   —

22

22

20

Student’s interest in attending

16

16

16

14

   —

17

20

18

Counselor recommendation

12

15

11

15

   —

17

16

16

Teacher recommendation

11

14

7

11

   —

15

14

15

Extracurricular activities

7

6

4

8

   —

6

10

7

Admission test scores (ACT, SAT)

5

46

52

54

   —

56

58

56

Portfolio

5

6

5

6

   —

7

6

5

High school class rank

5

9

9

9

   —

14

15

13

Interview

4

6

4

5

   —

4

8

7

State graduation exam scores

2

2

2

2

   —

4

3

2

Work

2

4

2

3

   —

1

3

1

Subject test scores (AP, IB)

1

6

4

7

   —

7

8

5

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